When I started flipping through Spencer Heyfron’s “This is New York” promo, I immediately recognized many of the images as being from New York’s Look Book column. I’ve always been a fan of that section of the magazine and loved looking at the photos again in their own context. When viewed as a whole, I appreciated Heyfron’s work even more because each image so clearly reflects the subject’s personality and style. This individuality is further emphasized by Angela Southern’s whimsical, on-the-nose lettering, which is used for all of the personal info included about the subjects, such as their names, job titles or quotes.The promo itself is oversize, with dimensions of about 16.25 x 22.50 inches when opened to a spread. The paper is reminiscent of newspaper stock, but thicker so the images from a previous page don’t bleed through. The promo was folded down to about 8.5 x 11 inches when it was mailed, and polybagged so the mailing address could be printed on a separate sheet of paper instead of on the actual promo. Such a smart way to keep the promo looking clean.
It’s clear from this promo that Heyfron has a keen eye for not only finding stylish people on the streets of New York City, but also recognizing that style comes in all shapes, sizes, colors, genders and income brackets.
—Meghan Ahearn
